General guidelines for imagery/graphics
Use imagery to add meaning: either to the brand, or to the content.
Try to be as economical as possible, and get more meaning from fewer graphics. Imagery that has meaning (Primary imagery) should be the focus of a page design.
Concentrate primary imagery in the following areas:
- Site id / Logo
- Primary content
- Primary navigation
Where other graphics are used, they should support the primary imagery, by helping the eye move over lower-priority elements. This does not mean that non-primary areas can not be rich and subtle, but they shouldn’t be attractive, in the literal sense. Flat colours, subtle contrast, gentle gradients, smooth curves, and fresh white space can help the user focus, and look great.
Remember the site’s goals and the users’ goals, and apply graphics in a suitable proportion.
Metatag Company Limited.
